Cold Outbound
ICP definition, domain infrastructure, and a written sequence — plus reply handling. We send from a warmed setup and keep sending weekly, so replies compound instead of spiking and dying.
4.2%
avg. positive reply rate
Funnels, copy, and outbound for B2B service firms
Cold traffic intobooked callswithout the agency overhead.
Most B2B coaches and consultants don't have a delivery problem. They have a demand problem — the work is good, and the calendar is quiet. We fix the three things that cause it: the offer, the page it lands on, and the outbound underneath it.
No retainer you can't justify. No projects outside the lane.
10+
B2B founders served
58%
avg. cold email open rate
4.2%
avg. positive reply rate
1-in-4
discovery-call-to-close rate
Averages across engagements to date. Individual results vary by offer, market, and how quickly you can act on the diagnostic.
The kind of firms we build for
Executive coaches
Fractional CFO practices
B2B growth consultancies
Retained search firms
Leadership teams
Online business coaches
Services
What we do
Three things, done properly. Most firms only need two of them — we'll tell you which.
Funnel Build
Booking page, confirmation, calendar, and reminders, built around one conversion mechanic. Your booking page should feel like part of the offer, not a form that happens to schedule a meeting.
1.8–3.4%
cold-traffic-to-call rate
Conversion Copy
Offer positioning, long-form sales pages, VSL scripts, and nurture sequences. Written for how B2B buyers actually decide — slowly, with a partner — not for consumer impulse buys.
2.1x
avg. lift on tested copy
Figures are rolling averages across engagements to date, not guarantees. Book call quality still depends on how fast you can act on what we find.
Work
Recent engagements
Three engagements — a diagnostic, a rebuild, and a measurable change in pipeline. Client names withheld by agreement.
Fractional CFO practice
Challenge
The founder was running outbound by hand — 8 to 12 calls a month from scattered LinkedIn DMs. No system, no qualification. Closed deals depended on luck more than process.
What we built
A 4-step cold email sequence, an ICP rebuilt around revenue band and ownership structure, a rewritten booking page, and a pre-call qualification filter that screens for fit before anyone gets on a call.
Outcome
47
discovery calls booked in 60 days
$180K
in new revenue closed within 90 days
B2B growth consultancy
Challenge
A paid-ads funnel that had quietly stopped working — cost per lead up 60% year over year, and the calls that did come in were rarely a fit.
What we built
A cold outbound engine to end the ad dependence, a long-form sales page rebuilt around a single mechanism, and a 5-email nurture sequence for leads not yet ready to talk.
Outcome
112
qualified calls booked in one quarter
$318K
in closed pipeline, ad spend cut in half
Online business coaching
Challenge
An existing VSL funnel converting cold traffic to calls at just 0.4%. The sales page read as a wall of features. Email nurture was three generic broadcasts.
What we built
A new VSL script built around a single mechanism, a full sales-page rewrite, a 7-email nurture sequence, and retargeting copy for paid traffic.
Outcome
3.1%
cold-traffic-to-call rate, up from 0.4%
$21K
in new pipeline through Q1 2026
Results reflect what these clients reported at the time. Revenue figures are client-reported, not independently audited.
Process
How we work
Four stages, no surprises. You see the diagnostic before you commit to a build.
- 01
Diagnostic
A 90-minute session on your funnel, offer, copy, and outbound. You keep the write-up whether or not we work together. Half our audits end here, and that's fine.
- 02
Plan
We agree what to fix and what to ignore. Usually one or two priorities, not a twelve-point roadmap you'll never finish.
- 03
Build
Copy written, pages shipped, sequences deployed, tracking wired. Four to six weeks, with a call every Friday.
- 04
Measure
We review numbers monthly against the baseline from week one. If something isn't working, we say so. Retainer after that is optional.
Testimonials
What clients say
We came in with a funnel that looked fine and converted terribly. They didn't pile on more — they cut it back, sharpened the offer, and rebuilt the outbound around one idea. Our calendar went from quiet to a real problem to manage.
I'd hired three copywriters before this and explained the consulting buyer to every one of them. Varshith already understood it. The qualification step we added now books better-fit calls than my old paid funnel ever did.
Fast, direct, and genuinely obsessed with what converts. We had a campaign live in 14 days, and it is now our single largest source of qualified pipeline.
Names abbreviated at clients' request. References available on request for serious enquiries.
Engagement
How we work together
We quote after the first call, when we know what the work actually is. Ranges below are typical for each engagement type — most clients start with the audit.
Funnel Audit
A diagnostic on your current funnel, offer, copy, and outbound — delivered in 7 days. Includes a 90-minute walkthrough and a written report you keep either way. The right call if you want the diagnosis before spending on a build.
Next step
Book a callFull Build
End-to-end: positioning, copy, pages, sequences, automation, tracking. A four to six week engagement, built for founders without an in-house marketing hire.
Next step
Book a callGrowth Retainer
Monthly iteration on copy and sequences, testing, and reporting against the baseline we set at launch. Three month minimum — long enough to learn something, short enough to walk away.
Next step
Book a callAbout
About Vemavo
Vemavo is a funnel and conversion-copy studio run by Varshith, a copywriter and funnel strategist. Most clients arrive as one person with a good offer, a full calendar of clients they like working with, and no idea why the next quarter looks thin.
We don't run ads, we don't do SEO, and we don't build software. Funnels, copy, and outbound — that's the whole offer, and it's the only reason we're good at it. You work with the person writing the copy, not an account manager relaying it.
Most of our clients come from referrals. The work speaks, which is the only marketing we'd know how to do well.
Contact
Book a call
Tell us what you're building and where the leak is. We reply within 24 hours, usually same day.
- Who we work with
- B2B coaches, consultants, and service firms already doing revenue and looking for a steadier flow of qualified calls.
- Response time
- Within 24 hours. Usually same day.
Prefer to book directly?
Grab a slot on the calendar